poisonwood's Diaryland Diary

Date: Sept. 05, 2009 . Time: 8:44 a.m.

sugary cereal Entry:

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sugary cereal

Interesting article on food labeling.

A new food-labeling campaign called Smart Choices, backed by most of the nation’s largest food manufacturers, is “designed to help shoppers easily identify smarter food and beverage choices.”

The green checkmark label that is starting to show up on store shelves will appear on hundreds of packages....

Froot Loops qualifies for the label because it meets standards set by the Smart Choices Program for fiber and Vitamins A and C, and because it does not exceed limits on fat, sodium and sugar. It contains the maximum amount of sugar allowed under the program for cereals, 12 grams per serving, which in the case of Froot Loops is 41 percent of the product, measured by weight.

Michael Jacobson, executive director of the Center for Science in the Public Interest, an advocacy group, was part of a panel that helped devise the Smart Choices nutritional criteria, until he quit last September. He said the panel was dominated by members of the food industry, which skewed its decisions. “It was paid for by industry and when industry put down its foot and said this is what we’re doing, that was it, end of story,” he said.

Corporations are so powerful. They affect every part of our life, it seems, and we're probably not aware of many or most of the effects.

8:44 a.m. - Sept. 05, 2009

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